{"id":14723,"date":"2026-08-18T08:28:00","date_gmt":"2026-08-18T08:28:00","guid":{"rendered":"http:\/\/lipro.razvija.se\/o-podjetju"},"modified":"2026-10-14T13:06:22","modified_gmt":"2026-10-14T13:06:22","slug":"about-the-company","status":"publish","type":"page","link":"http:\/\/lipro.razvija.se\/en\/about-the-company","title":{"rendered":"About the Company"},"content":{"rendered":"\n<div class=\"gb-element-80512969\">\n<div class=\"gb-element-c7f01cb8\">\n<p class=\"wp-block-paragraph\">LIPRO was founded in 1998 and has since been active in the Slovenian, European, and global markets. By providing high-quality support to its valued business partners, LIPRO has developed into a well-established and well-organised company specialising in production automation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reasons for Developing a New Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Changing market conditions, rapid technological advances, and the ongoing transfer of company leadership and management to the younger generation have prompted us to develop a new growth strategy for Lipro d.o.o. for the 2025\u20132029 period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new strategy will be based on modern trends and responses to global challenges in a rapidly changing business environment. We adapt to market needs while remaining focused on our vision and values.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Commitment to Our Mission and Values<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite dynamic changes in our environment, we remain firmly committed to our mission of continuously improving and simplifying transport systems. Our dedicated team continues to deliver professional solutions tailored to the specific needs of our customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our commitment to creating value for our employees, business partners, and the local community remains unchanged. We will continue investing in teamwork, open internal communication, and a culture of collaboration, respect, and accountability among all Lipro d.o.o. employees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Foundations for Growth and Future Development<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our internal capabilities and development potential indicate that Lipro d.o.o. will continue to grow throughout the 2025\u20132029 period, enabling us to strengthen our market position. A stable financial foundation, dedicated and highly skilled employees, modern technological equipment, a focus on development and innovation, and precise management of business processes remain the sources of our competitive advantage on which we are building our future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our strategic plan for 2025\u20132029 sets out a clear and realistic development path that will position Lipro d.o.o. as the first choice for companies seeking innovative, high-quality, and environmentally friendly solutions in production automation, both within the EU market and beyond.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-ad06f9d4\">\n<div class=\"gb-element-0ecca1fb\">\n<div>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"46\" data-title=\"logo\" data-caption=\"\" data-description=\"\" src=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/06\/logo.webp\" alt=\"\" class=\"wp-image-7\" title=\"\"><\/figure>\n<\/div>\n\n\n\n<div>\n<div class=\"gb-element-103e87da\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"25\" height=\"25\" data-title=\"location-dot\" data-caption=\"\" data-description=\"\" src=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/location-dot.png\" alt=\"\" class=\"wp-image-678\" title=\"\"><\/figure>\n\n\n\n<p class=\"mb-0 wp-block-paragraph\">Lipro d.o.o., Dekani 20A<br>6271 Dekani, Slovenia<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-957ad92a\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"25\" height=\"25\" data-title=\"phone-volume\" data-caption=\"\" data-description=\"\" src=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/phone-volume.png\" alt=\"\" class=\"wp-image-563\" title=\"\"><\/figure>\n\n\n\n<p class=\"mb-0 wp-block-paragraph\">+386 5 625 13 43<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-dafa187e\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"25\" height=\"25\" data-title=\"mailbox-open-empty\" data-caption=\"\" data-description=\"\" src=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/mailbox-open-empty.png\" alt=\"\" class=\"wp-image-564\" title=\"\"><\/figure>\n\n\n\n<p class=\"tdu mb-0 has-black-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><a href=\"mailto:info@lipro.si\" data-type=\"mailto\" data-id=\"mailto:info@lipro.com\">info@lipro.si<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div>\n<p class=\"wp-block-paragraph\">VAT ID: SI47141948<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Registration number: 1318047<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-7bcefbaa\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"724\" data-title=\"Group 390\" data-caption=\"\" data-description=\"\" src=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/Group-390.png\" alt=\"\" class=\"wp-image-674\" title=\"\" srcset=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/Group-390.png 744w, http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/Group-390-300x292.png 300w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-8b03ab19\">\n<div class=\"gb-element-6dd37392\">\n<div>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" data-title=\"Lipro stavba spredaj-1\" data-caption=\"\" data-description=\"\" src=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/09\/Lipro-stavba-spredaj-1-scaled.jpg\" alt=\"\" class=\"wp-image-14441\" title=\"\" srcset=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/09\/Lipro-stavba-spredaj-1-scaled.jpg 1920w, http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/09\/Lipro-stavba-spredaj-1-300x200.jpg 300w, http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/09\/Lipro-stavba-spredaj-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-40332bd7\">\n<p class=\"has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"color:#123e92;font-style:normal;font-weight:500\">VISION<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Vision for the Company\u2019s Development and Direction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We will become the preferred choice for companies seeking innovative, high-quality, and environmentally friendly solutions in production automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will achieve this through the digitalisation of business processes, a sustainable approach to our operations, and the development of strong partnerships.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-3c0a2e5e\">\n<p class=\"has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"color:#123e92;font-style:normal;font-weight:500\">MISSION<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Mission and Value for Customers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We improve and simplify transport systems and flexible structures in automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our dedicated team delivers professional solutions tailored to each customer\u2019s needs.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-1eb61a2e\">\n<h2 class=\"wp-block-heading\">Core Values at Lipro<\/h2>\n\n\n\n<p class=\"text-center wp-block-paragraph\">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc aliquet lorem in posuere eleifend. Mauris eros urna, fringilla in massa vitae.<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-2f7bb94e vrednote-grid\">\n<div class=\"arrow left\">\n<div class=\"gb-element-864ad791\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-title=\"sodelovanje\" data-caption=\"\" data-description=\"\" src=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/sodelovanje.svg\" alt=\"\" class=\"wp-image-1368\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Collaboration<\/h3>\n<\/div>\n\n\n\n<div class=\"gb-element-d11f470d\">\n<div class=\"gb-element-c79f225a\">\n<p class=\"wp-block-paragraph\">Listening to and respecting colleagues\u2019 opinions<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-6549ae80\">\n<p class=\"wp-block-paragraph\">Acknowledging when you need help and supporting colleagues when they need it<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-b68fd20c\">\n<p class=\"wp-block-paragraph\">Working towards a common goal<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"arrow left\">\n<div class=\"gb-element-c32f2d18\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" data-title=\"razvoj\" data-caption=\"\" data-description=\"\" src=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/razvoj.svg\" alt=\"\" class=\"wp-image-1382\" style=\"width:30px;height:auto\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading mb-0\">Development<\/h3>\n<\/div>\n\n\n\n<div class=\"gb-element-20f7dc50\">\n<div class=\"gb-element-f44a5c5e\">\n<p class=\"wp-block-paragraph\">Continuously monitoring and adapting to the environment in which we operate<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-da2c5af7\">\n<p class=\"wp-block-paragraph\">Acquiring new knowledge and continuously learning<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-942bbd5a\">\n<p class=\"wp-block-paragraph\">Improving relationships among employees<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"arrow down\">\n<div class=\"gb-element-7d405d57\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-title=\"odgovornost\" data-caption=\"\" data-description=\"\" src=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/odgovornost.svg\" alt=\"\" class=\"wp-image-1383\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading mb-0\">Responsibility<\/h3>\n<\/div>\n\n\n\n<div class=\"gb-element-6624953b\">\n<div class=\"gb-element-c74ed7b2\">\n<p class=\"wp-block-paragraph\">Caring about the well-being of colleagues<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-32383028\">\n<p class=\"wp-block-paragraph\">Being aware of your own responsibilities<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-bb05cacf\">\n<p class=\"wp-block-paragraph\">Helping colleagues take responsibility<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"arrow up\">\n<div class=\"gb-element-51b35f31\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-title=\"spostovanje\" data-caption=\"\" data-description=\"\" src=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/spostovanje.svg\" alt=\"\" class=\"wp-image-1385\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading mb-0\">Respect<\/h3>\n<\/div>\n\n\n\n<div class=\"gb-element-06a82f6d\">\n<div class=\"gb-element-05187431\">\n<p class=\"wp-block-paragraph\">Respecting others\u2019 opinions and being open to colleagues\u2019 perspectives<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-ea7eb40b\">\n<p class=\"wp-block-paragraph\">Treating others the way you would like to be treated<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-ba50dd96\">\n<p class=\"wp-block-paragraph\">Communicating respectfully with customers \u2013 every customer deserves to be treated with respect<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"arrow right\">\n<div class=\"gb-element-172ff213\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-title=\"postenost\" data-caption=\"\" data-description=\"\" src=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/postenost.svg\" alt=\"\" class=\"wp-image-1387\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading mb-0\">Integrity<\/h3>\n<\/div>\n\n\n\n<div class=\"gb-element-3fd74a52\">\n<div class=\"gb-element-294afe7e\">\n<p class=\"wp-block-paragraph\">Keeping your word<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-4bc9b053\">\n<p class=\"wp-block-paragraph\">Honouring all agreements<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-880c1007\">\n<p class=\"wp-block-paragraph\">Making every effort to meet each customer\u2019s needs and fulfil mutual expectations<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"arrow right\">\n<div class=\"gb-element-f0a46797\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-title=\"varnost\" data-caption=\"\" data-description=\"\" src=\"http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/varnost.svg\" alt=\"\" class=\"wp-image-1389\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading mb-0\">Safety<\/h3>\n<\/div>\n\n\n\n<div class=\"gb-element-f3a10833\">\n<div class=\"gb-element-4fac6bf7\">\n<p class=\"wp-block-paragraph\">Ensuring that work is carried out safely without endangering colleagues<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-a3b38006\">\n<p class=\"wp-block-paragraph\">Taking care of employees\u2019 health<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-d7bd5a9c\">\n<p class=\"wp-block-paragraph\">Keeping our doors open for communication and support<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-8a89d858\">\n<div class=\"gb-element-b373c850\" style=\"--inline-bg-image: url(http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/HA0A5578-scaled-e1680506877150-scaled.jpg)\">\n<div class=\"gb-element-d4ab9329 line-art-top\">\n<p class=\"has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"color:#123e92;font-style:normal;font-weight:500\">CAREERS<\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-3\">Grow with Us<\/h2>\n\n\n\n<p class=\"mb-4 wp-block-paragraph\">Join a team that encourages development, collaboration, and responsibility. We offer a dynamic environment, learning opportunities, and the chance to work on impactful projects.<\/p>\n\n\n\n<p class=\"btn-arrow has-black-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\"><a href=\"http:\/\/lipro.razvija.se\/en\/about-the-company\/careers\" data-type=\"page\" data-id=\"747\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-af9c6510\" style=\"--inline-bg-image: url(http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/druzbena-odgovornost.jpg)\">\n<div class=\"gb-element-87e43e97 line-art-top\">\n<p class=\"has-text-color has-link-color wp-elements-6 wp-block-paragraph\" style=\"color:#123e92;font-style:normal;font-weight:500\">SOCIAL RESPONSIBILITY<\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-3\">Responsible Today for Tomorrow<\/h2>\n\n\n\n<p class=\"mb-4 wp-block-paragraph\">Through responsible practices, we reduce our environmental impact, care for our employees, and actively contribute to the development of the local community.<\/p>\n\n\n\n<p class=\"btn-arrow has-black-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\"><a href=\"http:\/\/lipro.razvija.se\/en\/about-the-company\/social-responsibility\" data-type=\"page\" data-id=\"845\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-de2221d5\" style=\"--inline-bg-image: url(http:\/\/lipro.razvija.se\/wp-content\/uploads\/2026\/08\/PSS-01-scaled-1-scaled.jpg)\">\n<div class=\"gb-element-6b57a406\"><\/div>\n\n\n\n<div class=\"gb-element-3588e109\"><\/div>\n\n\n\n<div class=\"gb-element-e8fb540a line-art-top\">\n<p class=\"has-text-color has-link-color wp-elements-8 wp-block-paragraph\" style=\"color:#123e92;font-style:normal;font-weight:500\">HISTORY<\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-3\">Experience That Builds the Future<\/h2>\n\n\n\n<p class=\"mb-4 wp-block-paragraph\">Through responsible practices, we reduce our environmental impact, care for our employees, and actively contribute to the development of the local community.<\/p>\n\n\n\n<p class=\"btn-arrow has-black-color has-text-color has-link-color wp-elements-9 wp-block-paragraph\"><a href=\"http:\/\/lipro.razvija.se\/en\/zgodovina\" data-type=\"page\" data-id=\"904\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LIPRO was founded in 1998 and has since been active in the Slovenian, European, and global markets. By providing high-quality support to its valued business partners, LIPRO has developed into a well-established and well-organised company specialising in production automation. Reasons for Developing a New Strategy Changing market conditions, rapid technological advances, and the ongoing transfer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14741,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14723","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"http:\/\/lipro.razvija.se\/en\/wp-json\/wp\/v2\/pages\/14723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/lipro.razvija.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/lipro.razvija.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/lipro.razvija.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/lipro.razvija.se\/en\/wp-json\/wp\/v2\/comments?post=14723"}],"version-history":[{"count":3,"href":"http:\/\/lipro.razvija.se\/en\/wp-json\/wp\/v2\/pages\/14723\/revisions"}],"predecessor-version":[{"id":15147,"href":"http:\/\/lipro.razvija.se\/en\/wp-json\/wp\/v2\/pages\/14723\/revisions\/15147"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/lipro.razvija.se\/en\/wp-json\/wp\/v2\/media\/14741"}],"wp:attachment":[{"href":"http:\/\/lipro.razvija.se\/en\/wp-json\/wp\/v2\/media?parent=14723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}